Destination Paris Bercy
Destination Paris Bercy is a visual identity created for an event destination in Paris. The identity presents the Paris Bercy area as a place where professionals and the wider public can host events. The concept draws on travel diaries and holiday postcards. The logo is printed like a passport stamp and works as a label of quality. Each partner is shown by a logo in a stamp shape, forming a single signature that unites diverse expertise. A blue, white and red border recalls old airmail envelopes and French charm. The identity is applied to a business card, a booklet and a website.
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