A Design Magazine

A Design Magazine

A Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Carlos Cabrera
Advertising Campaign
Sunday, 10 May 2026

Beoplay Portal

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

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CHINA FAW GROUP CO., LTD.
Full Electric Car
Saturday, 9 May 2026

Hongqi E-HS9

Hongqi E-HS9 is a full electric sport utility vehicle. The exterior follows a design language named Shang Zhi Yi. A flag emblem is set into the upright waterfall front face, which gives the car a clear family identity. Chrome trim around the C and D pillars is inspired by a Chinese classical ring fish totem, and charging indicator lights are embedded in the trim. The taillights combine vertical and horizontal lines for easy recognition. A protective structure of high strength steel covers the sides of the battery, and the hidden door handles open when a hand comes close.

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Cindy Jin
Sales Center
Friday, 8 May 2026

Longfor Origin

Longfor Origin is a sales center located in Shenyang, China. The interior covers 1400 square meters and is arranged as a customized club space that combines art, technology, humanities, health, business and entertainment, with the sales function kept discreet. An astrolabe design and a spiral chandelier create patterns of light during the day and points of starlight at night. A spiral staircase with a metallic texture connects the two floors. Steps, straight lines and floor-to-ceiling windows separate the areas and add depth.

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Li Xiang
Bookstore
Thursday, 7 May 2026

Shenzhen Zhongshuge

Inspired by the rapid development and achievements of the project location, Shenzhen Zhongshuge is created to pay tribute to the countless pioneers in this immigrant city. The spiral bookshelf is used as a symbol to show the rapid development of history and arouse the thinking of visitors at the same time. The unconventional design approach to fuse commerce and art breaks the shackles of the monotonous attributes of a space bound to function, conveys the brand's values, brings a new and novel place gene to consumers' shopping experience.

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ANTA SPORTS PRODUCTS GROUP CO., LTD
Down Jacket
Wednesday, 6 May 2026

Heat Back III

Heat Back III is a down jacket designed for children who take part in snow and ice sports. The outer fabric carries a metal aluminium heat back layer that reflects body heat radiation and reduces heat loss. A nano-silk powder cenosphere layer expands when heated and locks in still air for added insulation. The pattern applied to the heat back layer supports breathability. Protective glasses shield the eyes from wind and from light reflected by snow. A detachable front pocket with shoulder straps converts into a separate messenger bag.

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Geely Auto Group Co., Ltd
Concept Car
Tuesday, 5 May 2026

Galaxy Light

Galaxy Light is a concept car designed as a smart electric coupe. The body is extended and the center of gravity is low. The exterior combines high technology with the ripple aesthetic associated with Geely. Butterfly doors and a large foldable curved display echo the exterior forms. The interior uses bluish leather, bamboo fiber carpets and ripple patterns inspired by the West Lake. Displays in an encircling arrangement form one immersive screen, and a touch screen offers six scenario modes. Galaxy Light measures 5135 mm by 1980 mm by 1380 mm.

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