A Design Magazine

A Design Magazine

A Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Guo Cui Wu Du

This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.

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Heat Back III

This children down jacket innovates the impressive heat retention technology. The application of new materials and new technologies makes it lightweight, comfortable, breathable and fashionable, which fully meets the needs of children for down jackets. Considering heat radiation and heat conduction, the product is specially designed to realize a good performance in heat retention, and thus effectively ensure the comfort for children doing winter sports, so that this children down jacket can stand out from its counterparts.

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Ancora

Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.

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Florasis Gold Love Lock

The design is inspired by the Love Lock in traditional Chinese culture. The Love Lock is an artifact wielded by the legendary Matchmaking God in China. This product is designed by the inspiration of the Love Lock in Chinese traditional culture, used as a lipstick and jewelry. It carries countless people’s longing for love, meaning that love is as heavy as gold and two hearts are locked together forever. As a lipstick, Press the button and the lipstick pops out, simple and practical. As jewelry, the removable pure gold feather on the lid is not only a brooch but also a pendant with a chain.

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Alibaba Damo Nanhu Industry Park

Alibaba Damo Nanhu Industry Park is the first headquarters of Alibaba Damo Academy, this project integrates the most technologically advanced research laboratories, visitors and exhibition centers, and ancillary facilities, to build a world-class scientific research institute on the banks of Nanhu Lake in Yuhang District, Hangzhou. The resulting design appears like a Bodhi leaf floating on the surface of the Nanhu Lake, embodying the graceful élan of Hangzhou.

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Beoplay Portal

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

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