Dressing The Screen
The brief was to create a bilingual identity for the British Council fashion film exhibition. The main idea expresses the dynamics and magic of cinematography with the help of images only. Inspired by the optical effect, known as motograph, and experimental photoworks by a famous fashion photographer Erwin Blumenfeld, students created a font and designed a system that reflects the nature of the exhibition and highlights the role of Great Britain in the development of fashion films.
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