Packaging

Discover 1029 award-winning designs tagged Packaging on A Design Magazine.

Brand: Olha Takhtarova Design Type: Packaging Category: Packaging

Bel Gusto

Bel Gusto is a packaging design for a line of fresh pasta made from durum wheat. The packaging is styled as a postal parcel sent from Italy. Postage stamps, postmarks, hand-drawn illustrations of Italian historical places and an imitation of kraft paper are used. A viewing window allows the buyer to see the pasta inside the box before purchase. Colored stripes of the same saturation and brightness separate the different pasta shapes within the line. The packages are printed on PET film with selective varnish.

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Brand: Giovanni Murgia Design Type: Wine Labels Category: Packaging

Biboi

An innovative, unusual and carefree design to define the identity of these wines. A geometric design that takes its cue from the seventies and enriches it with iconographic elements that represent the characteristics of the Sardinian territory. The design of these labels is studied to give a tactile effect when the bottle is removed, thanks to the paper of the label and the embossing of some parts of it. The goal is to communicate a fresh and youthful, carefree and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.

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Brand: ABC Design Communication Design Type: Coffee Branding Category: Packaging

Espresso

Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave Sottos Family an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the Sottos Family espresso coffee brand.

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Brand: EvanChen Design Type: Wine Category: Packaging

Snow Time

Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture.

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Brand: Ximena Ureta Design Type: Wine Packaging Category: Packaging

The Dance of Nature

The Dance of Nature is a set of wine labels created for four wine varieties from four Latin American origins. The labels are printed on recycled self-adhesive paper made with pre-consumer and post-consumer fibers. Each label shows an imaginary landscape where living beings and natural elements exist in balance. The blue hour was painted for the merlot, and the golden hour for the malbec. The artwork was made with watercolors of plant pigments, and the typography was drawn by hand. The labels also serve as a paper sample for wineries and packaging designers.

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Brand: Birger Linke Design Type: Virus-eliminating Mask Category: Packaging

The Mask that Ate the Virus

Swiss biotech company Livinguard developed a textile for reusable masks that inactivates and eliminates bacteria, fungi, and viruses (incl. Covid 19) upon impact. This idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask.

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Brand: Olha Takhtarova Design Type: Packaging Category: Packaging

Judinstrom Beer

Judinstrom Beer is a packaging design created for a craft brewery in Montreal, Canada. The packaging uses a standard 473 ml aluminium can, with a label measuring 5 by 8 inches printed by flexography. Scandinavian motifs are presented in a modern interpretation through flat graphic illustrations and a typeface with straight lines and angles. The colour palette combines deep blue, shades of grey and white. The minimalist layout keeps the brand name, beer type and alcohol content readable, while a shared visual core allows further beer styles to be added to the range.

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Brand: Neptune Team Design Type: Liquor Packaging Category: Packaging

Fenyangwang

Fenyangwang is a liquor packaging created for the thirtieth anniversary of a Chinese distillery. The design is based on the Chinese calendar, a common tool used to record time in daily life and work. A page is torn off each day to mark the arrival of a new day. On this package, calendar pages from thirty years ago are kept in place, showing the brewing date in a retro style. The box is made of cardboard and finished with printing technology. The size is 145 by 90 by 235 millimeters. The aim is to express thirty years of experience.

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Brand: Xiaoma Hu Design Type: Packaging Category: Packaging

Jinsha Sauce Liquor

Jinsha Sauce Liquor is a packaging design created for a Chinese liquor brand. The design presents the historical origins, the geographic background and the quality of the product through illustration. Ancient brewing skills and the distinctive place of production are combined and shown in the mural art style of the Han Dynasty. The front of the box is abstract and recalls Chinese ink and wash painting. Patterns of the ethnic minorities of Guizhou are also included. When the box is opened, the illustration unfolds like a picture scroll.

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Brand: PepsiCo Design and Innovation Design Type: Beverage Category: Packaging

Pepsi Mom Handworks

Pepsi Mom Handworks is a limited edition packaging series for beverage cans. The series celebrates a collaboration between PepsiCo and the Mom Handworks Cooperative Program of the China Women's Development Foundation. The partnership began as part of the 2019 Bring Happiness Home Chinese New Year campaign. Three collectible cans present Chinese cultural heritage through three different regional embroidery styles. The design promotes the work of the cooperative program and reflects a commitment to local relevance.

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Brand: Sangeeta Deshpande Design Type: Packaging Design Category: Packaging

Himalaya Sheet Mask

Himalaya Sheet Mask is a packaging design for a face sheet mask in the personal care category. The system covers five variants and uses a bright color palette, a playful font and a central note to self. Illustrations present the natural ingredients of the product in a soft style. The sachet is printed in CMYK, white and four special Pantone colors. The logo and the image are finished with spot gloss varnish, while the remaining surface is matte. The design is intended to appeal to young buyers in global markets.

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Brand: Chenghua Li Design Type: Packaging Category: Packaging

Xilin Gol Cheese

Xilin Gol Cheese is a packaging design for a cheese product from the Xilin Gol Grassland. The square box opens and closes at the top and the bottom. The outer shell is made of paper and plastic with a hollowed out pattern shaped like a yurt. Transparent sheets on the front and the back are printed with illustrated characters of the cheese family. Patterns and texts on both sides are letterpress printed. The inner case is opaque paper with illustrations of grassland scenery. The design joins Mongolian culture with modern graphic art.

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