Packaging

Discover 1029 award-winning designs tagged Packaging on A Design Magazine.

Brand: Xiaoning You Design Type: Packaging Category: Packaging

Friendship

The Rice of Friendship is a gift packaging design for Wuchang rice from Heilongjiang, China. The outer box holds 3 kilograms of rice divided into six smaller boxes of 500 grams each, so unopened boxes remain easy to store. Hidden magnets set into through holes in the box and lid form a lock, which prevents accidental opening and scratches during transport. The printed illustration shows two figures separated by mountains and rivers, saluting each other with traditional Chinese gestures. The graphic style recalls classical Chinese landscape painting and expresses friendship.

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Brand: Tingting Wang Design Type: Sparkling Live Probiotics Drink Category: Packaging

Yoyic Huojunpaopao

Yoyic Huojunpaopao is a bottle package designed for a sparkling drink containing live probiotics. The drink combines sparkling lactic acid bacteria with live probiotics, low sugar and no fat. The bottle is made of highly transparent PET to give the texture of glass, with a light and slim shape and a capacity of 388 millilitres. The label uses a bold Chinese calligraphic character and bubble graphics to suggest vitality. The design aims to express both taste and health. The bottle is sold in convenience stores under cold chain conditions to keep the probiotics active.

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Brand: Wanling Yan Design Type: Product Packaging Category: Packaging

Evershine

Evershine is packaging designed for an in-wash laundry scent booster. The bottle takes the shape of a garment, referring to the care given to family clothing. The white surface and simple form make the purpose of the product clear at first sight and suit the taste of young households. The container is made of high-density polyethylene and is airtight and opaque, which limits evaporation of the fragrance and extends shelf life. The cap also serves as a measuring cup of about 15 grams. Four fragrances are identified by matching colors of the beads, ribbon and lettering.

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Brand: Grams design studio Design Type: Packaging Design Category: Packaging

Inalia Skincare

Inalia Skincare is a packaging system designed for a line of cosmetics based on herbal extracts and fruits from Crete. The design uses two plastic containers. A transparent outer container encloses a smaller black cylinder. The difference between the two layers refers to the altitude changes of the fertile soil of Crete. Gold concentric curved shapes printed on both containers recall the topography of the island. The inner cylinder rotates when the lid is turned. The packaging is offered in 15 ml, 30 ml and 50 ml sizes.

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Brand: Quyen Vu Design Type: Packaging Design Category: Packaging

From Caudat

From Caudat is a packaging system for coffee, produced in one kilogram, 500 gram and 250 gram formats. The design replaces the usual image of coffee beans with graphic mascots inspired by ancient civilizations and by Samoan tattoo art. Yellow and black are used in measured proportion to create contrast without visual discomfort. Open space keeps the layout clear and easy to read. The packs are printed by offset and flexography on paper, aluminium foil and plastic films. The aim is a coffee pack that is easy to remember and easy to describe to others.

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Brand: Viktoriia Korytina Design Type: Tea Packiging Category: Packaging

Kind Tea is a Charitable Project

Kind Tea is a packaging design for a range of natural teas sold for a charitable project. The tea is made by two boys with Duchenne muscular dystrophy, and sales raise funds for their rehabilitation. The packaging shows a colorful character that reflects the joy of childhood. Three flavors are marked by three color schemes, so each variety is easy to recognize. Every flavor also has a winter version. The format is a 50 gram sachet with a label of 100 by 180 millimeters. Production and assembly were kept simple and economical, because the boys prepare the packages themselves.

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Brand: PepsiCo Design and Innovation Design Type: Food Packaging Category: Packaging

Lay's Flavor Swap Influencer Kit

Lay's Flavor Swap Influencer Kit is a food packaging design created for a summer program that brought the flavors of Funyuns and Doritos to Lay's chips. The packaging combines the current Lay's bag design with the brand colors of each flavor: blue for Cool Ranch and green for Funyuns. A pattern of concentric rings recalls the shapes of the original chips and highlights the collaboration between the brands. A collective influencer kit was also produced and delivered to media personalities to start discussions about the program.

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Brand: Antonia Skaraki Design Type: Packaging Category: Packaging

The Wine Barrel Classic

Designers presented the wine barrel in its natural environment, the barrel. They used codes of wine tasting (cellar, barrels, flows) and broke the stereotypes of bottled wine and designed the packaging so that The Wine Barrel communicates the quality of a wine taken directly from the barrel and reversed the established idea that good wine can only exist in a glass container.

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Brand: PepsiCo Design and Innovation Design Type: Beverage Packaging Category: Packaging

Bubly Bounce

Bubly Bounce is a beverage packaging design for a caffeinated sparkling water line. The packaging extends an existing sparkling water range and signals the addition of caffeine without moving into the visual language of energy drinks. Bold and bright colors, bubbles, friendly greetings and smiles are kept, so the brand stays easy to recognize. The design also communicates the use of two flavors in one drink. The system is intended to appeal to current buyers and to stand out clearly on the shelf.

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Brand: Yuchen Han Design Type: Dog Food Packaging Category: Packaging

Zhen Hao E

Zhen Hao E is a packaging series for dog food and dog snacks. The design draws on Chinese culture by presenting dogs as ancient emperors of different ages. In China, dog owners are often described as officials who serve their pets, and this idea shapes the illustrations. Cartoon dog characters indicate the size group, separating small dogs from medium and large dogs. Different colors separate dog food from snacks, so the range is easy to understand. Recycled paper, corrugated paper and aluminium foil bags are used.

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Brand: Angela Spindler Design Type: Packaging Category: Packaging

Hightail

The agency was commissioned to develop the brand name, tone of voice as well as visual identity and packaging design for an innovative motorbike helmet accessory. The brief had a number of specific criteria, the packaging was to have a unisex appeal, to be reusable, enable high product visibility and be light weight for cost effective freight. The sleek and unique multi layered film pouch was designed to meet all of the client's requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.

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Brand: zhen yang Design Type: Flower Tea Packaging Category: Packaging

Yin

Yin is a packaging design for flower tea. Each box holds six colors, and each color marks a different tea product. The colors allow the tea categories to be told apart with ease. Illustrations show the flowers used as raw materials for each tea. The flower shapes are cut into the paper package by laser engraving. The small carved holes let light pass through. An LED light source is supplied with the tea. After the tea is used, the box can serve as a small night lamp that shows a warm flower pattern.

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