A Design Magazine

A Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Brand Identity

Discover 98 award-winning designs tagged Brand Identity on A Design Magazine.

Tang Da Li Brand Identity

sxdesign Brand Identity Graphic

Tang Da Li

Tang Da Li is a brand identity program that merges classical and modern graphic elements. The design reflects the diversity and openness of the Tang Dynasty. The brand name plays on the similar sound of Tang, which refers both to the dynasty and to sugar, giving the name a humorous tone. Tang Dynasty mural figures and traditional frames are combined with a contemporary layout. Printing is carried out with high quality methods on recyclable substrates. The identity is applied to posters and to packaging in large and small sizes.

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Jingting Mountain Scenic Area Brand Identity

Ying Gao Brand Identity Graphic

Jingting Mountain Scenic Area

Jingting Mountain Scenic Area is a brand identity created for a key scenic area and national forest park in Anhui Province, China. The identity is based on the idea of cultural exploration through painting, so that a visit feels like walking through a scroll painting. Mountain views, pavilion forms, calm clouds, wild cranes and the local white liquor and green tea are drawn into the graphic language. Six auxiliary graphics support the main mark and can be applied in many settings. The design replaces an earlier image of narrow appeal and suits digital media.

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Reserva das Parkias Brand Identity

Tiago de Albuquerque Sales e Kiemle Brand Identity Graphic

Reserva das Parkias

The Parkias Reserve is an important environmental project that recovers the soil, reforests degraded areas with native trees and preserves biodiversity. Based on semiotic studies, its logo was designed to represent the Parkia pendula, an iconic tree up to 40m tall with a unique biodesign due to its red floral globes that hang from pendulums. Combining these references with the aesthetics of indigenous body paintings and the feather headdress, the crown of the native people of the Brazilian forests, a new representation of Parkia was born: the crowned tree, the majesty of the Atlantic Forest

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Sxdesign Brand Identity

sxdesign Brand Identity Graphic

Sxdesign

Sxdesign is a brand identity created for a design studio based in Beijing, China. Every detail of the logo follows a 1:1.414 ratio, which gives the mark a compact and composed appearance. Small graphic elements in the corners recall quotation marks and frame the rectangles of the logo. The arrangement makes the mark symmetrical and suggests the citation, marking and interpretation of language and ideas. Through motion graphics, the logo can also grow into the traditional Chinese form of the studio name, linking tradition and modern design.

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Archadia Brand Identity

Cristian Carrara Brand Identity Graphic

Archadia

Archadia is a brand identity created for a higher education school of architecture based in Venice, Italy. The symbol is a stylized letter A, split into two solid volumes to suggest both stability and movement. The letter A stands for the brand name and also for academy, architecture and abitare, the Italian word for living. The form is built from an equilateral triangle inscribed in an isosceles triangle. The blue color reflects the institutional role of the school and the water of the Venice lagoon. The vector logo works on light and dark backgrounds.

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Q Shinsyu Apple Pie Lab Brand Identity

Nobuya Hayasaka Brand Identity Graphic

Q Shinsyu Apple Pie Lab

These are branding projects for Q, an apple pie specialty store. The typography of the store's name, Q, was created using the apple as a motif and symbol for the store. All brand tools, including the exterior, interior, lighting, stools, uniforms, and packaging, were designed using this simple symbol. In keeping with the product concept of utilizing materials as they are, the tools are also designed simply, utilizing the colors and textures of the materials, such as paper and wood, as they are. All designs are in line with the store's vision of valuing the original taste of apples.

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Buddy Brand Identity

Pilotfisch GmbH & Co. KG Brand Identity Advertising

Buddy

Buddy Workwear is a brand identity created for a workwear manufacturer in Germany. The name Buddy forms the core of the identity and is derived from the former company name. Dark blue serves as the main color and lets the products and photographs stand out, while light blue is used as an accent and highlight color. The two colors complement each other like buddies. Clear typography and plain wording support the direct attitude of the brand. The identity is applied to printed brochures, a website, a video and a social media campaign.

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Mamba Chiliast Brand Identity

sxdesign Brand Identity Graphic

Mamba Chiliast

Mamba Chiliast is a brand identity created for a basketball community formed by fans of the Mamba Mentality. The identity brings members together through basketball activities and gives them a sense of belonging, pride and distinction. The logo uses the shape of a hexagram as its visual framework, formed by the combined letters M and C. An eye placed at the visual center represents the Mamba. The hexagram recalls shared associations of belief, organization and energy. The logo can be printed, sewn or injection molded in many sizes.

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Cristaderm Brand Identity

Wai Ho Cheung Brand Identity Graphic

Cristaderm

Cristaderm, a Korean skincare brand, that blends scientific innovation with sophisticated design. Inspired by DNA double helix, its visual identity features intricate molecular motifs and Korean characters, creating a refined aesthetic. The logo, with a clean font and parallelogram motif, symbolizes precision and innovation. The icon system merges chemical molecular formulae with Korean characters, adding cultural and intellectual depth. This thoughtful design ensures image of Cristaderm is effective and visually striking, setting a new standard in skincare.

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Tgl Brand Identity

Wei Sun Brand Identity Graphic

Tgl

Tgl is a research and education platform for children. It adopts efficient communication and interesting teaching methods. The logo uses the hummingbird as the carrier of brand memory. It uses simple and pure visual symbols to create a rich and interesting brand image, while creating a differentiated brand IP, which endows the brand with humanized attributes, enabling more interaction with children and establishing emotional connections. The overall use of rich color visual language conveys a lively, youthful and friendly tone.

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Mono Pizza Brand Identity

Irina Kolosovska Brand Identity Graphic

Mono Pizza

Mono Pizza is a brand identity created for a pizzeria in the United Kingdom. The name joins the words Mona Lisa and pizza, linking fine art and cuisine. The logo merges the face of the Mona Lisa with the round shape of a pizza. The mark is drawn with the monoline technique and regular graphic shapes, so the calm gaze is suggested without fine detail. Only three colors are used, and the contrast between them completes a clear and minimal composition. The identity is applied to pizza packaging of 320 by 320 by 40 millimeters, printed with Pantone inks.

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Zona Mosto Brand Identity

Emanuele Grittini Brand Identity Graphic

Zona Mosto

Zona Mosto is a brand identity created for a craft brewery. The logo uses a custom typeface, drawn from scratch because no existing font matched the required characteristics. The color palette is built on three tones. Orange comes from the amber shade of two of the beers produced. Cream refers to the color of beer foam. Green refers to freshly picked hops. Surreal illustrations relate each label to the name of the beer. The identity is minimal yet strong, and is applied to can labels and other corporate materials.

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