A Design Magazine

A Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Brand Identity

Discover 98 award-winning designs tagged Brand Identity on A Design Magazine.

Transam Carriers Brand Identity

Transam Carriers

Transam Carriers is a brand identity created for a transportation and logistics provider based in Toronto, Canada. The identity is built around the Zubr, or European Bison, an animal from Eastern Europe that symbolizes uniqueness and power. The head of the animal is fitted into a triangle, and a slanted custom font gives the logo a dynamic look. Yellow and black are the two primary colors. The style is applied to corporate trucks, the website, social media, stationery, advertising and promotional products. Yellow triangles in the graphics make the brand recognizable within the industry.

Continue reading about Transam Carriers Brand Identity

 
Half Production Brand Identity

Half Production

Half Production is a photography and videography studio. The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity. The logo is inspired by the action of pouring the water. When the glass is full, there's no space for improvement. The action of pouring the water seems to be something we're chasing for. Be humble and keep learning.

Continue reading about Half Production Brand Identity

 
Avant Modern Cuisine Brand Identity

Avant Modern Cuisine

Avant is a fine dining restaurant located in China. The branding concept utilizes the owners' overseas experience to offer customers unique memories that they have gone on a journey. Starting with a menu which is designed to resemble as a passport. After each meal, customers will get a customized ticket that is designed according to a specific inspiration behind each dish and memories from the cities. This dining experience gets very popular when traveling was halted due to the Covid pandemic

Continue reading about Avant Modern Cuisine Brand Identity

 
Joy of Playing Brand Identity

Joy of Playing

Joy of Playing is a brand identity created for Balin, a company that makes toys for children. The identity covers the logo, branding assets, packaging and the colors and shapes of the toys and characters. The visual language is minimalist, with simple shapes, a reduced color palette and watercolor illustrations. Each toy character has a name and a story, which helps children form an emotional connection. Selected materials include wood, plywood, paper, organic cotton and water and plant based paints.

Continue reading about Joy of Playing Brand Identity

 
Brewing Happiness Brand Identity

Brewing Happiness

Gong cha is a Chinese term for the act of offering tea to the Emperor. It represents teas and beverages of the finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials, including the tea menu, product name cards, and brand story brochures.

Continue reading about Brewing Happiness Brand Identity

 
Pentaheal Clinic Rebranding Brand Identity

Pentaheal Clinic Rebranding

Pentaheal Clinic Rebranding is a brand identity created for a Korean medical clinic specializing in functional medicine. The main motif of the identity is extension. The universal medical symbol of the cross is used as a simple visual language that patients from many countries can recognize. The symbol combines the cross with the letters P and H, the abbreviation of the clinic name. The axis of the symbol extends in both directions, so the mark suits application items of various shapes and sizes. Signage was designed for each floor of the clinic in Seoul.

Continue reading about Pentaheal Clinic Rebranding Brand Identity

 
Scaling Inc Brand Identity

Scaling Inc

Scaling Inc is a brand identity designed for a media company. The logo is a single matrix lattice formed by five hexagon shapes. The central hexagon represents the company and is highlighted within the lattice. The irregular hexagons give the mark a gear-like and bee-like appearance. The identity is applied to stationery sets, posters, wallpaper and bags for both online and offline campaigns. Vivid colors and simple geometric patterns were selected after focus group interviews and large-scale surveys. The design expresses efficiency, adaptability and growth.

Continue reading about Scaling Inc Brand Identity

 
Weingut Waalem Brand Identity

Weingut Waalem

Viticulture on a North Sea island? Climate change makes that possible. And the polar bear is the symbol of climate change. It stands for intelligence, intrepidity and endurance. Just like the inhabitants of the island of Fohr in the North Frisian Wadden Sea. The original landscape and maritime history of the island of Fohr can also be found in the winery. The design combines historical tiles of the island's maritime history with the colors of nature. The graphic simplicity offers all possibilities for the growing product range. Sustainable enjoyment, original and close to home.

Continue reading about Weingut Waalem Brand Identity

 
BlackDrop Brand Identity

BlackDrop

This is a personal Brand Strategy and Identity Project. BlackDrop is a chain of stores and brand that sells and distributes coffee. BlackDrop is a personal project initially developed to set the tone and creative direction for personal freelance creative business. This Brand Identity has been created for the purpose of positioning Aleks as a trusted brand consultant in the startup community. BlackDrop stands for a slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.

Continue reading about BlackDrop Brand Identity

 
Safety Twenty Four Seven Brand Identity

Safety Twenty Four Seven

This is a brand identity design for Safety Twenty Four Seven, an American multinational company, headquartered in the United States and with branches in several countries in the Middle East. It specializes in providing consultations in safety for workers in areas such as the petroleum industry, construction and other areas that increase risk during work. The logo design is inspired by the idea of the helmet, which is considered one of the important tools in this field. The three visual identity colors are inspired by different workplace environments, such as seas, deserts and factories.

Continue reading about Safety Twenty Four Seven Brand Identity

 
HanKkeut Brand Identity

HanKkeut

HanKkeut is a brand identity for a series of grade school textbooks developed through collaboration between students and teachers. The brand objective is an all-in-one connection in learning. The cover graphic uses a connected stroke that emanates from the brand identity image to express a sense of ascension. The same stroke is applied to all HanKkeut books to create a consistent visual feature. Vivid colors, embossed textures and holographic stickers are used on the covers. Different age levels are distinguished by different cover colors.

Continue reading about HanKkeut Brand Identity

 
CIDIH Brand Identity

CIDIH

Cidih is a brand identity designed for an educational and scientific research base in Milan, Italy, jointly built by Tsinghua University and Politecnico di Milano. The letters C and D form positive and negative shapes of each other, symbolizing the unity of theory and practice and the inclusiveness of an international platform. The semicircle in the center suggests a rising sun. The letter H stands for hub, and its negative shape holds the silhouette of the name. The identity is applied to printed materials, digital signage, websites, screens, cut sheets and acrylic.

Continue reading about CIDIH Brand Identity