Packaging

Discover 1029 award-winning designs tagged Packaging on A Design Magazine.

Brand: Wan Hu Design Type: Mooncake Gift Box Category: Packaging

Sheng Ming Yue

During the Mid-Autumn Festival, mooncakes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, the team consciously designed a more compact and eco-friendly mooncake gift box. Sheng Ming Yue depicts a bright moon rising over the sea, expressing the Chinese people's yearning for reunion and beautiful things, maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.

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Brand: Joumana Maalouf Design Type: Packaging Identity Category: Packaging

Equia Keto Line

Equia Keto line's fusion of tradition and modern flair. Sophisticated packaging adorned with almond blossoms and sleek patterns features spot UV detailing, adding a luxurious touch. Vintage sketches meld seamlessly with contemporary designs, evoking earthy greens, calming blues, and rich golds for a nature-inspired feeling. Resealable pouches with tear notches and a matte backdrop enable special printing effects, such as spot UV, ensuring an upscale presentation. Crafted from PET and PE Transparent materials, these bags combine matte and glossy finishes, preserving products in peak condition

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Brand: Angela Spindler Design Type: Snack Food Category: Packaging

Nudus

The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.

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Brand: Shenzhen Smoore Technology Co.,Ltd Design Type: Vaping Device Packaging Category: Packaging

Vaporesso Coss

Coss is a packaging design for a vaping device. The packaging consists of an outer sleeve and an inner tray. Varying punched holes on the outer sleeve form the brand logo and reveal a metallic green logo inside. The punched holes create a misty visual effect and suggest undulating breathing during use. Colored tags on the outer sleeve indicate the color of the product. Paper is used for the outer parts, and the inner tray is made of moulded fibre from sugarcane and bamboo. A product wireframe diagram is placed on the side of the slider.

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Brand: Cheng Tian Sheng Design Type: Liquor Category: Packaging

GuJingGong

The cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.

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Brand: Chengdu Fenggu Muchuang Design Type: Packaging Category: Packaging

White and Blue Porcelain

White and Blue Porcelain is a bottle packaging design created for premium Chinese Baijiu. The bottle form follows the pear shaped Yuhuchun vase, and a slender neck makes the liquor easy to handle and serve. The blue and white colour scheme is inspired by traditional porcelain and is applied with the underglaze technique of Jingdezhen. Golden Loong motifs and Chinese zodiac characters decorate the surface, while the cap is shaped like the head of a Loong. Two variations were made for the 30 year aged and 50 year aged liquors.

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Brand: PepsiCo Design and Innovation Design Type: Beverage Packaging Category: Packaging

Pepsi Super Bowl LVII Alumitek

Pepsi Super Bowl LVII Alumitek is a limited edition beverage bottle created for a major football event hosted in Phoenix, Arizona. The design draws inspiration from the surrounding desert landscape, known for its vast sky and distinctive flora and fauna. A vibrant gradient moves from black to purple to orange, recalling an Arizona sunrise. Printing capabilities were pushed to build a sense of depth. Silhouetted icons are placed across the desert scene of cacti and bushes, paying homage to local wildlife such as coyotes, snakes and birds.

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Brand: Sheletsee Design Type: Cosmetic Packaging Category: Packaging

Sheletsee Cushion

Sheletsee Cushion is a packaging design created for a cushion make-up series. The design draws on the smooth texture and gentle lustre of silk satin. Three flowing lines on the glossy top cover recall fluttering silk and suggest a silky finish on the skin. The top cover is made with aluminium anodizing, while the base is produced by injection moulding and sandblasting to create a contrasting texture. The flat oval shape fits the hand and opens to 120 degrees for relaxed holding. The outer box uses a traditional fabric applique technique.

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Brand: Mohsen Koofiani Design Type: Pet Foods Category: Packaging

Pavanpet

Normally, since humans consider pets as members of their families and children, the packaging design is cartoonish. The use of characters can strengthen the connection with the viewer and create an attractive environment. As a result, the packaging has a prominent and special visual connection. The animals' faces are very cleverly designed and their smiles and happiness are clearly visible, which shows the effect of this product on them. Using simple colors without details creates a better understanding of the image and purpose.

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Brand: Zhong Huang Design Type: Building Block Packaging Category: Packaging

Shangfang Large Seal Script

Shangfang Large Seal Script is a gift box package designed for a building block toy. The form is inspired by the jade seal of ancient China, so the package is shaped as a square tray with a lid. The lid is made of acrylic with gold stamped letters, and the tray is made of red touch paper with an EVA lining and a velvet backing. Internal grids store each component separately, so a required piece can be found easily. A transparent inner box of frosted PVC allows the assembled work to be displayed, giving the package a second use.

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Brand: PepsiCo Design and Innovation Design Type: Beverage Packaging Category: Packaging

Pepsi x Spotify

Pepsi x Spotify is a limited edition beverage can design created for an Egyptian audience. The artwork combines the visual identities of Pepsi and Spotify in equal measure. Bold Pepsi blue is mixed with the bright green shared by Spotify and by the rap scene in Egypt. The background uses glitch patterns and layers of cut paper with handwritten song lyrics. A QR code printed on the can allows people to listen to a Pepsi song created for a cashback campaign. An influencer kit was produced alongside the can.

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Brand: Beijing Jiaotong University Design Type: Package Design Category: Packaging

Yihe Dim Sum

Yihe Dim Sum is a packaging design for a Beijing-style pastry brand sold at the Summer Palace. The outer box measures 230 by 230 by 60 millimeters and holds four smaller boxes of 110 by 110 by 45 millimeters. Four well-known sites of the Summer Palace are illustrated to represent the four pastry flavors. The illustrations combine traditional Chinese architecture with a pop art style and collage elements taken from traditional paintings. The box uses UV printing, a paper interlayer, bronzed side text and die-cut edges for durability.

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