A Design Magazine

A Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Discover 1029 award-winning designs tagged Packaging on A Design Magazine.

5100 Fizzy Orange

5100

The brand font in the graphic highlights its unique regional advantage, originating from an altitude of 5100 meters, making it authentic glacier water from the snowy plateau. Three colored ribbons symbolize Xizang prayer flags, merging with snow-capped mountains and Xizang script to craft a distinctive brand image that seamlessly blends ethnic elements with modern visual aesthetics. The imagery of Xizang prayer flags fluttering atop snow-capped mountains in the bright sun evokes a sense of inspiration and upliftment.

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Nianfenyuanjiang Liquor Packaging

Nianfenyuanjiang

Nianfenyuanjiang is a packaging design for a liquor produced in Bozhou, China. The design takes bamboo slips, a traditional Chinese writing medium, as its starting point. Classic quotations from the Tao Te Ching, the book written by the philosopher Laozi, who was born in Bozhou, are applied to the surfaces. The box measures 350 by 120 by 280 millimetres and uses a conventional opening structure, which suits mass production and protects the product. Paper with an imitation wood effect replaces wood and supports environmental protection.

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Dou Xiaojiu Package Design

Dou Xiaojiu

Dou Xiaojiu's Story is a small bottle liquor brand developed for white-collar workers in China's first tier cities. As a cultural and creative liquor brand, it features the concept of cartoon and blind box, which tells the story of white collar workers through cartoons on the bottle body, resonating with consumers. Dou Xiaojiu has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.

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AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design

AEcht Nuernberger Kellerbier

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.

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The Wine Bag Packaging

The Wine Bag

Made exclusively for Lidl, as a Christmas Limited Edition, AS created the packaging for 1.5lt wine-in-box semi-dry wine, for the client The Wine Barrel. The container was designed to resemble a handbag, with the addition of golden elements to evoke a festive mood and give a sense of luxury. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.

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Kuniichi Food Package

Kuniichi

The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.

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Time Capsule Package

Time Capsule

Time Capsule is a package designed for a community library in Nishi-Tokyo City. Time Capsule is loaned to library users on an annual basis. Personal treasures and family mementos are kept inside, and a date and time for opening are set by the user. The package looks like a book, so it can be displayed on the high shelves that users cannot reach and where books cannot be placed safely during earthquakes. Five colors bring movement to the space while keeping a calm atmosphere. Colors that resist fading and paper that resists warping suit long display.

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Chilled Milk Packaging

Chilled Milk

Targeting young Chinese women, a premium strawberry milk inspired by Japanese recipes has been launched to evoke nostalgia. Made with 50% raw milk, it offers a perfect balance of sweetness and acidity for those aged 20-39. The product features stylish, portable packaging that leverages Japanese brand trust. Its design, with a white background and realistic strawberry illustrations, aims to provide a serene strawberry field experience, embodying freshness and luxury.

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Paranormal Wine Family

Paranormal

Paranormal is a packaging design for a family of wines presented in Bordeaux and Burgundy bottles. The graphic theme is based on strange and unexplained phenomena, treated with mystery and irony. Detailed digital engravings recall old books of alchemy and ancient codices. The typefaces are drawn with an aged and imprecise look, similar to manual printing. Each label is made of cotton paper with high relief, stamping and varnish strokes. The design is intended to last and to allow new stories for every vintage or grape variety.

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Secret Tarts Cannabis Infused Pills

Secret Tarts

The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.

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Guotai Longjiu Zuncang Chinese Baijiu Packaging

Guotai Longjiu Zuncang

Guotai Longjiu Zuncang is a packaging design for a high end Chinese baijiu produced in the Chishui River area. The golden central pattern recalls the Chishui River crossing the Yunnan-Guizhou Plateau and a dragon moving through clouds. The ceramic bottle is shaped like an imperial jade seal and is closed by a metal cap from the top. Brocade, a traditional Chinese woven textile, forms the label and recalls the fabric of imperial dragon robes. Hand drawn dragon lines were converted into dot data for the loom. The bottle measures 90 by 90 by 215 millimeters.

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Notoginseng Medicine Packaging

Notoginseng

Notoginseng Radix Et Rhizoma is a traditional Chinese medicine with excellent therapeutic effects. The combination of dots in packaging forms a mountain shape, which not only reflects the growth environment of Panax notoginseng powder but also expresses its powdery form. The design of this packaging in black and blue breaks the traditional perception in the industry, making the packaging full of fashion and quality. The packaging of the inner box is arranged and combined to form a landscape painting full of Eastern artistic conception.

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