A Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.
Discover 1029 award-winning designs tagged Packaging on A Design Magazine.
Fly By Jing is a packaging design for a Sichuan chili crisp sauce sold in a glass jar. The design is rooted in tradition and shaped for the way people eat today. A striking color palette and a direct tone of voice set the packaging apart from other sauces on the market. Run-on sentences printed on the label describe the brand and break it down for the reader. The design reflects the values and purpose of the brand, which draws on the flavors of Chengdu and its small local eateries.
Buenandanza is a packaging design for olive oil. The bottle appears to have two skins: deep dark blue tinted glass and a white wrap-around paper label. The dark blue tone is associated with serenity, while the textured white label gives a natural look. Circle and triangle symbols, applied with gold stamping, recall the pointed olive leaf and the oval olive. Rounded shapes and thick glass convey quality. The opaque tinted glass blocks light and helps preserve the oil. A non-drip, non-refillable cap completes the small and robust bottle.
Pindao Tiancheng is a packaging design for a liquor brand, based on Taoist culture. The glass bottle is shaped as the number one, a reference to the Taoist idea that one gives rise to all things. The simple form reflects the brand culture and makes the product easy to recognize. The glass bottle is sprayed with color and the pattern is baked onto the surface. The box is made of special paper with bronzing and embossing, and measures 150 by 120 by 300 millimeters. The box opens from the side for easy display. After use, the bottle can serve as a vase or a decoration.
Gu Dui Jiao is a packaging design for rice wine. The glass bottle is shaped like a single grain of rice. When the bottle is filled, the wine forms a grain of rice in liquid form. The outer box is also shaped like a grain of rice. The box is made of iron and is gold plated, so it appears as a golden grain of rice. The bottle cap repeats the same golden rice shape. The golden rice is opened first, and the liquid rice is found inside. Glass and iron are used because both materials can be recycled and reused.
Roundooze Chickpea Snack is a packaging design for roasted chickpeas. The range covers eight flavours, six sweet and two savoury. Sweet flavours are presented on a black background and savoury flavours on a grey background. A smile taken from the Roundooze logo defines the visual style. Each pouch has die cut windows shaped like eyes and a mouth, so the chickpeas can be seen before purchase. Simple fonts and few colours keep the look light and playful. Each pouch measures 145 mm in width and 210 mm in height.
Mid Autumn Festival is a very special festival in China. On this festival, everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
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Shuanghui Rebrand is a packaging design for a cooked ham product sold in China. The redesign keeps the original brand elements and replaces pixelated images with geometric graphics, so the package can be recognized from a distance. Views of the product from different angles and in different combinations are simplified into rounded shapes. Three groups of bright colors separate the different flavors. A clear information layout and a unified series system help shoppers find the desired item quickly. The new brand lettering follows a gentle arc.
Dr Alva Astronomy is a gift box designed for the Mid-Autumn Festival, a traditional Chinese celebration. The box holds moon cakes and a small projection lamp shaped like a telescope. The telescope is taken out, placed in the observatory section of the box and rotated to project an image of the moon. The design refers to the custom of moon viewing and to the idea of bringing the moon into every household. The gift box is made of cardboard and paper with printing and plexiglass parts, and measures 350 by 350 by 550 millimetres.
Gradient is a packaging design for a mixed pack of vodka soda drinks. The pack holds six sleek 355 millilitre cans with gradually reducing alcohol strengths of 8, 7, 6, 4, 3 and 2 percent by volume. The cans sit in a single line inside the box, and a dot matrix pattern fades from dark to light across the row. An angled perforation opens the box from the stronger end towards the lighter end, so the cans are taken in that order. The layout encourages moderation across an evening. Three flavours are offered: raspberry lemon, cucumber mint and lime.
Unique Me is a paper carton package designed for fresh grapes. The design is based on the idea that no two people in the world are alike in looks, thoughts, character or gestures. Hand-drawn illustrations give the grapes simple faces, so the fruit is presented as a group of individuals. A fresh color palette and a plain layout support the theme. The fresh fruit market in China is highly competitive and often uses plain photographs of fruit or farm views. Unique Me aims to stand out and to build an emotional link with customers.
TaaSlab Anti-Aging and Soothing is a refillable packaging system for skincare products. The outer bottle and cap are made of transparent acrylic, while the inner refill module is made of recyclable polypropylene. Purchasing only the refill core reduces the use of acrylic and extends the life of the packaging. The translucent ring shape recalls the orbit of a planet. The colored refill modules suit different living spaces and moods. The rounded serum bottle is shaped for a comfortable grip and quick refill replacement.
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DamoWang Taurine Energy Drink is a functional beverage presented in a 250 millilitre iron can. The can measures 65.6 by 91.8 millimetres and is made with high gloss transparent printing on metal. The artwork shows a figure inspired by Chiyou, a warrior of Chinese mythology, together with a thumbs up gesture that suggests strength and confidence. The drink contains ginseng and Chinese wolfberry, traditional herbs used to restore vitality. The familiar metal can is easy to hold and cools quickly.
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