A Design Magazine

A Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Discover 1029 award-winning designs tagged Packaging on A Design Magazine.

Aenaon  Cosmetic Box

Aenaon

Aenaon is a cosmetic box designed so that light passes through the packaging and the product inside. The box is made of Rives Sensation Mat paper of 370 grams with FSC certification. The exterior is printed in black in an abstract monochrome pattern and embossed on all sides. Cut openings create transparency and clarity. Inside, composite paper bases form a set of shapes that hold the product in place. Each box is assembled by hand, with close attention to the inner bases. Two sizes were produced, and the paper can be recycled after opening.

Continue reading about Aenaon Cosmetic Box

 
Sanvinga Xiaofengtan Liquor Packaging

Sanvinga Xiaofengtan Liquor

Xiaofengtan is packaging for a high-end Chinese liquor. The bottle shape is derived from the ceramic jars traditionally used in China to store liquor, reshaped in a simple form suited to modern taste. The rounded body fits the palm of the hand, which makes the bottle easy to hold and helps prevent slipping. The golden cap has vertical corrugated lines and opens easily. Golden dots form a texture on both the bottle and the compact cube box, which measures 130 by 130 by 135 millimeters. The box is made of degradable paper, and the reduced size lowers material use.

Continue reading about Sanvinga Xiaofengtan Liquor Packaging

 
Gift of Huangyao Sauce

Gift of Huangyao

Gift of Huangyao is a gift packaging design for a seasoning sauce made in Huangyao ancient town, Guangxi, China. Three layers of hollowed out carved paper are placed one behind the other to form a three-dimensional scene. The outer layer shows gatehouses, archways and bridges. The middle layer shows pavilions and local life. The inner layer shows mountains and rivers. The arrangement recalls a traditional Chinese courtyard home. The bottle cap takes the shape of a bluestone road. Degradable paper is used as the main material.

Continue reading about Gift of Huangyao Sauce

 
Small Satine Kid Milk

Small Satine

Small Satine is packaging for an organic milk product made for children. The design extends the Satine milk brand and keeps its logo and its white and green colours. A character named Small Satine appears on the front panel, resting on the grass beside a calf. The back panel shows a wide view of the dairy farm, drawn in a light and simple style. The product name is set in a font suited to children, and nutrition information is presented clearly for parents. The inner pack is a paper carton.

Continue reading about Small Satine Kid Milk

 
Sun Rose Wine Label

Sun Rose

Sun Rose is a wine label created for a Greek winery. The design takes its inspiration from the horizon that divides the earth and the sky. All the information that describes the wine is placed on the lower part of the label, where the earth is shown. The logo is set high above, in the position where the sun would appear. A minimal approach is used, so the graphic elements do not distract from the colour of the wine. The label is made of paper and is applied to a glass bottle. The project was completed in 2018 in Athens.

Continue reading about Sun Rose Wine Label

 
Dahan Guanfang Liquor Packaging

Dahan Guanfang

Dahan Guanfang is a liquor packaging design inspired by the Han Dynasty of China. The bottle cap is shaped as an imperial jade seal, a traditional symbol of power and status. The front of the box is plain, and the package opens from the middle to reveal a detailed scene. The illustrations show the four Chinese guardian beasts, Qinglong, White Tiger, Suzaku and Xuanwu, together with famous events of the Han Dynasty. The bottle is ceramic with a gold finish, the cap is golden plastic, and the box is decorated with bronzing. The inner box protects the bottle.

Continue reading about Dahan Guanfang Liquor Packaging

 
Durex Condom

Durex

Durex Fun and Adventure is a packaging design for condoms sold in the Chinese market. The box is made of paper and measures 64 mm in width, 37 mm in depth and 125 mm in height. The graphic design for the product benefits is coated with spot UV. The graphics are inspired by pixel art games, so the range looks like game merchandise on the shelf. Many buyers in China feel embarrassed when choosing condoms in stores. The pixel style explains the product benefits in a light way, without explicit images, and helps the range stand out.

Continue reading about Durex Condom

 
Tang Dynasty Mizao Golden Top Liquor Packaging

Tang Dynasty Mizao Golden Top

Tang Dynasty Mizao Golden Top is packaging for a premium Chinese liquor. The golden bottle cap is inspired by the golden roofs of the palaces of the Tang Dynasty. The bottle body follows the pottery making technique of the Tang Dynasty and is made of polished ceramic with lead-free glaze. Cloisonne colors and palace decorative patterns cover the body, together with painted motifs of auspicious cranes with lotus and four sacred animals. The rounded form fits the palm, and the hollow top adds friction so that the cap can be opened easily.

Continue reading about Tang Dynasty Mizao Golden Top Liquor Packaging

 
Ying Hua Qing Su Packaging

Ying Hua Qing Su

The front of the gift box is covered with cherry blossoms, matching with the landmark buildings in Wuhan, showing the vitality of spring and local characteristics. The swallow with love letter gives the picture romantic emotion, the characters in the 1990s add a sense of retro, highlighting the characteristics of the century old craftsmanship of the brand. The inner box design can be cleverly folded into the shape of cherry blossom, which matches with the blue bottom box of the lake, forming the aesthetic feeling of Cherry Blossom falling on the lake.

Continue reading about Ying Hua Qing Su Packaging

 
Sunboy Gift Box Sunflower Seeds Packaging

Sunboy Gift Box

Sunboy Gift Box is a packaging design for sunflower seed snacks. The gift box holds cylindrical iron tins that can be reused. The outer box is made of corrugated paper, which strengthens the structure and makes recycling easier. The opening structure is redefined, so the box is simple to assemble and to separate. The tins buckle together to form modular sets of one, two or three layers, which enlarges the exposed product area and saves material. The printed scene uses a paper cut style and shows the Sunboy character running in a sunflower field.

Continue reading about Sunboy Gift Box Sunflower Seeds Packaging

 
Siela  Cosmetic Packaging

Siela

Siela is a packaging design for a line of children's cosmetics. The design uses a white plastic tube of 75 ml, decorated by screen and pad printing. Stylized illustrations are placed at the center of the design, and a single character appears in different places and situations across the line. Color coding helps buyers tell the products apart. Text is reduced to a minimum, so the right product can be recognized quickly on the shelf. The white surface keeps the illustrations clear and easy to see.

Continue reading about Siela Cosmetic Packaging

 
Better for All Gift Box

Better for All

Better for All is a gift box designed for the Chinese New Year. The outer packaging is mainly red to echo the festive mood of the holiday. The box opens in a way that recalls a traditional Chinese double door. Once unfolded, an auspicious illustration combining dancing lions, flying fairies and lanterns is revealed. A magnetic sticker shaped like a dancing lion decorates and holds the box, and can later be used as a refrigerator sticker. Red packets, couplets and a calendar are placed inside, all sharing the same illustration elements. Eco-friendly paper and ink are used.

Continue reading about Better for All Gift Box